The Live Your Summer campaign, running from September 2024 to April 2025, was the first summer campaign of its kind for Hertz SA. I played a collaborative role throughout the campaign, contributing to brainstorming, content planning, ideation and strategy, as well as the development of video, paid and organic content. The campaign was designed to position Hertz SA as more than a car rental brand, connecting the brand to the lifestyle, experiences and freedom that come with travel. I also created interactive Instagram and Snapchat filters to drive engagement, along with a curated travel playlist for customers to listen to while road-tripping in their Hertz rental car.