The Great Escape was a winter campaign for Hertz SA centred around adventure, travel and discovering more of South Africa. The campaign encouraged audiences to turn their winter into an opportunity to explore, with destination-led content, bucket-list experiences and the overarching message, “It’s Your Turn Next.” I contributed to the campaign from the early creative kick-off, taking part in brainstorming, moodboarding and developing campaign ideas that could be carried consistently across the campaign. I was responsible for the main Reel concept, including the design, animation and voiceover, which created a recognisable creative thread that continued throughout each month of the campaign. A key part of my role was also the visual treatment of campaign photography. I edited and retouched imagery, including altering clothing colours to align with Hertz’s brand palette and create stronger visual consistency and brand recognition across the content. This helped give the campaign a more distinctive and cohesive look while allowing the photography to remain varied and destination-focused. Alongside the creative execution, I contributed to content planning and the development of monthly campaign ideas, helping keep The Great Escape fresh throughout its run. The campaign extended across social and digital touchpoints, including destination inspiration such as the Great Escape Bucket Lists and Live Like a Local content, encouraging audiences to discover experiences close to Hertz branches across South Africa. My role combined creative concept development, visual design, photo editing, motion and content ideation - helping build a campaign that positioned Hertz as more than a way to get from A to B, but as a gateway to experiencing the journey itself.